Digital Marketing Manager (Luxury segment)

1. Market Research and Strategy Planning
  - Study competitors and trends in the luxury segment of homes priced above 20 million THB.
  - Develop marketing strategies to establish a memorable brand presence among affluent individuals.
  - Utilize content creation and budget management to execute projects on time and within set channels.
  - Collaborate with KOLs/Influencers across textual, visual, video, and other formats.

2.Communication Strategy on Online Platforms
  - Plan advertising budgets and timelines on platforms such as Facebook, YouTube, Instagram, Blogs, Web boards, Line@, Google, and other emerging new media.
  - Write and produce advertising content tailored to the company's target customers and advertising objectives.
  - Monitor and optimize ad performance to improve effectiveness continually.

3. Agency Coordination and Performance Control
  - Conduct monthly meetings with online agencies to align with KPIs and predefined strategies.
  - Brief activities and share relevant information with agencies.
  - Monitor and enhance monthly KPIs with online agencies.

4. Brand Image Strategy
  - Regularly monitor and manage online social media comments to handle negative feedback and develop positive content based on customer needs.
  - Write and/or control PR news or articles for media outlets and brand websites.
  - Develop strategies to reach the target audience effectively.

5. Data Analysis for Luxury Segment Insights
  - Analyze customer behavior and preferences, both online and offline, to develop effective marketing strategies.
  - Summarize findings and present new development plans.

Qualification

• No gender preference, aged between 25-35 years old.
• Bachelor's degree or higher in Marketing, Communication, or related fields.
• Skills in planning, strategizing marketing plans, and presenting Full Funnel strategies.
• Ability in advertising, writing copy, composing articles, and communicating with target groups. Understanding the principles of online marketing and various limitations of online media.
• Proficient in computer programs such as Word, Excel, PowerPoint, and email.
• Able to use various marketing and public relations tools through online media platforms such as Google Webmaster, Google Analytics, Facebook, YouTube, and Line@.
• Responsible for the quality of content presented to the public.
• Understanding of graphics software and hosting management (e.g., FTP, control panel) would be considered a plus.
• Interest and experience in the real estate business will be considered advantageous.
• Ability to work under pressure and maintain a positive attitude towards work.
• Able to work in production.
• Capable of communicating and negotiating with agencies or suppliers effectively.
• Able to work remotely occasionally.