1. Market Research and Strategy Planning
  - Study competitors and trends in the luxury segment of homes priced above 20 million THB.
  - Develop marketing strategies to establish a memorable brand presence among affluent individuals.
  - Utilize content creation and budget management to execute projects on time and within set channels.
  - Collaborate with KOLs/Influencers across textual, visual, video, and other formats.

2.Communication Strategy on Online Platforms
  - Plan advertising budgets and timelines on platforms such as Facebook, YouTube, Instagram, Blogs, Web boards, Line@, Google, and other emerging new media.
  - Write and produce advertising content tailored to the company's target customers and advertising objectives.
  - Monitor and optimize ad performance to improve effectiveness continually.

3. Agency Coordination and Performance Control
  - Conduct monthly meetings with online agencies to align with KPIs and predefined strategies.
  - Brief activities and share relevant information with agencies.
  - Monitor and enhance monthly KPIs with online agencies.

4. Brand Image Strategy
  - Regularly monitor and manage online social media comments to handle negative feedback and develop positive content based on customer needs.
  - Write and/or control PR news or articles for media outlets and brand websites.
  - Develop strategies to reach the target audience effectively.

5. Data Analysis for Luxury Segment Insights
  - Analyze customer behavior and preferences, both online and offline, to develop effective marketing strategies.
  - Summarize findings and present new development plans.